Getting Stuff Done With The S.T.A.N. Plan

posted Jul 13, 2015, 10:35 AM by Stan Bush   [ updated Sep 6, 2015, 6:18 PM ]

The Circadians - Getting Stuff Done with The STAN PLAN
There’s a problem concerning productivity.
Most of the things that we spend our time on, just aren’t very productive. Meetings, phone calls, emails, and even working lunches aren’t productive at all. If anything, they are unproductive. A lot gets said, but nothing gets done.

It’s not anybody’s ‘fault’ really.  And yet, some of us spend loads of time trying to determine ‘what went wrong”. Placing the blame is one of the most unproductive activities you can participate in. The time spent finding out who to blame would be better spent fixing the problem. Here in The Circadians, it’s what we call GSD. We just want one thing.  We want it done. We don’t want to cry over spilt milk. We just want everyone to quit whining and GSD instead.


Everything about the Daily Circadian is concerned with Productivity. Whether that’s creating productive meetings, relationships, content, or marketing plans doesn’t matter. It’s about productivity.  


So now let’s think about the theme for the Daily Circadian. Remember…

“Event driven, Outcome Oriented, Business Building - Broadcast!”


Now let’s look at the main pieces of that.


Event Driven - The Event is the Daily Broadcast.  Yes, it’s a recurring event, but it’s an event just the same.

Outcome Oriented - What outcome do we really want here? Although there may be many other agendas, the main theme is constant. The viewers want to learn something, and the broadcasters want to teach it.  Sure, there are other factors like sales, customer satisfaction, and proficiency. But that’s really more like personal agendas. Teaching and learning are constant.

Business Building - One of the things about the Circadians, is that every member must be vetted. There’s a reason for that. We’re business oriented. While we may help each other personally, that’s not really our purpose. Our mission is to help amplify your business. That’s a fancy, schmancy way of saying ‘get your cash register to ring.” When you mix business and personal, certain things happen. One of them that never fails is that the ‘personal’ agenda bullies it’s way past the members using the ‘all you care about is money’ line.  It’s not a fair, or winnable argument. So we avoid that by keeping it to business people in the group. Everyone is here because they want to increase their business. There may be other goals, but that’s the one that’s shared by all


That’s what this plan focuses on. Coming up with new, creative ways to keep the Daily Circadian on track. We want to make sure that the people that show up to watch, get the promise that’s delivered to them. The promise that we are going to GSD AND stay true to the overall theme.


So now it’s time to create ten steps that can help get us there. Those steps should use the theme as a reference, and the S.T.A.N. Plan as a guideline. But that should be fairly easy.  The S.T.A.N. Plan asks these four questions on every project, or task.


S - Simple planner. Simple steps on how to get stuff done..

T - Trackable. Do you have a way to track progress on it?

A = Achievable. Is this something that can be achieved, or is it blue sky?

N = Necessary. Is this necessary?


Anytime you get stuck, take five minutes to review these four questions, and move on. .

What To Do About The New Google Phone Marketers

posted Jun 2, 2015, 4:55 PM by Stan Bush   [ updated Sep 6, 2015, 6:18 PM ]

Google Telemarketers

First of all

they ain't from Google. Second of all, they aren't marketers. They more like parasites preying on the innocent blood of the unknowing. Once you pick up that phone and show any interest at all, they sink their teeth in. They want to tell you about all the neat things they can do for you. They want to tell you about all the bad things that will happen if you don't hire them. And if you say the most innocent of words back to them, like "Really?" for example. They can sense your fear.  Most of it's a bunch of malarky. But unfortunately, some of it isn't. 

How Do You Tell The Difference?

It ain't easy, but it is doable. The problem with it is that some of what they are saying is true. For example, there has been a change in the way Google handles mobile sites. Yes, you should do something about making your site display better on a tablet, smart phone, or any device. It's called 'responsive design', and most of them selling THAT particular service will throw that phrase out at you. Don't let it overwhelm you. Here's what you ask them.  "Will the XML Translator on your responsive design handle the fistulas from the data parser?"  If they assure you that it will, thank them for the information and hang up on them. There's no such thing. Just put them in your block/ignore/spam list and forget about them.  If they say "there's no such thing as that.", then you may have someone who at least knows a little something. 

And Then There's The Search Guys

You know them. They call up and talk about your site not showing up on Google. They tell you some numbers about something that matters somewhere to somebody. They tell you that their system is used by astronauts on Mars to make sure their videos get found. Using them will ensure your site gets found, people will notice, and the continued success of your business. Here's the quickest way to tell them apart.  Ask them this one question. "Can you guarantee me the top position on page one of Google?"  If they say yes, then thank them for their time and hang up. I don't know of a way to guarantee that, unless they are talking about the paid advertising positions. And if you're wallet is big enough, go for it. But it better be really big. 

So What Should You Do?

First of all you have to accept that there is validity in what they are saying. Google does incredibly complex things when it comes to search. And you have to realize the person you;'re talking to is a sales person. You probably know as much about it as they do. Which translates to 'very little'. They have a 'Responso-matic' computer screen in front of them providing them the buzz words. The people that really understand this stuff aren't sales people. They are code writers who study things a lot deeper than 'key words' and 'meta tags'.  You'll find them either giving seminars about the process, or attending them. So there are two options. One, go with questions similar to those above, and follow your gut level feeling about the provider.  Two, hire someone to handle it for you. That person doesn't have to be able to DO search engine optimization, but they do need to understand how to sort the disinformation from the good stuff. And just FYI, I'm pretty good at that.  Use this webpage to get in touch with me. 

GoogleMarketersPhoneCall.mp4


What's Wrong With This Picture?

posted Jun 1, 2015, 11:09 AM by Stan Bush   [ updated Sep 6, 2015, 6:19 PM ]

Strategic Engagement Optimization
I was at the gym this morning pretty early. As soon as I walked in at Planet Fitness I was presented with a sign. The sign said that today was the day that they were going to assess 'maintenance fees'.  I thought "Wait? Shouldn't maintaining this place be part of what I pay each month? Why are you charging me for this?" Honestly, I don't really get it. I pay $19.95 a month at the gym I go to. Now they are going to charge me an additional $41 for 'maintenance' on that gym? I'm thinking about sending them a bill for me maintaining my account there. It makes just about as much sense. It's not really what you want your clients to be thinking is it?  Why not charge $24.95 a month, and drop the maintenance fee. All your really doing is alienating your customers. They may not say it, but at least 90% of them think it.
Why Are You Here?
I had a meeting at 7am. We met at Panera Bread. I went to the window to order coffee. The girl behind the counter said "What size?" I said. "Medium. Isn't that what most people get?" She didn't even look up. She just looked away and nodded her head. So, I thought maybe I could brighten her day. I said "10% of the people get small. 10% get large, and the other 80% of us get mediums. So medium is the average size ordered. I guess we're all average eh?" She didn't even acknowledge me at this point. And that's why I don't go there very much any more. The first year they were open I checked in there 312 times.

Missed Opportunities

What should have happened is her acknowledgement of my conversation. And at THAT point, she could have said 'You use to be a regular here, but you don't seem to come in much anymore. Do you know about our new super salad?" All it would have taken is a bit of coding in the checkout process.  I won't get into that in this post. But I will say that if you continue to spend your marketing dollars on finding new customers, rather than optimizing the relationships you have with your current customers... you're not maximizing your engagement opportunities. To be more direct, which customer is easier to make a sale to? The one skipping over your Facebook and twitter ads???? Or the one standing in front of your cash register?  Do the math. 

Let's Get Started

posted May 22, 2015, 8:32 AM by Stan Bush   [ updated May 22, 2015, 9:13 PM ]

The Daily Circadian May 22, 2015
I've been toying with this idea for years. Actually, I've been implementing on a personal level. I write for five minutes every day. It's called a personal Circadian.  You can read more about that at TheCircadians.com.  But for this post, I'm going to stay true to form and just type away. 

Today Is The First Area 51

And it was done to make me get off the fence. If you sit there, you'll stay there. What you have to do is get up and get started on something. It's very much like I wrote about in the article about SoonAs Eye. The truth is, I'm as guilty as anybody. 

So I Got Up Offa That Thing

And set up the office to be able to finally get started on this. All the post won't be so much about that, they will be about other things. But to stay focused, if you watch today's broadcast, you'll see that I mention a works station I setup. I cut the video from my window. I can see my garden. I can watch the birds, chipmunks, peasants, flowers, and even crop dusters from there. And all I have to do is move two feet to the right of where I'm sitting. 
So yeah.. .being self employed has it's benefits. The Area 51's will tell you a little bit about how to get there yourself. 
"Let's Do This Thing! CTW!"


May 22, 2015 - The Daily Circadian


1-4 of 4